{"id":1861,"date":"2014-02-07T09:18:41","date_gmt":"2014-02-07T17:18:41","guid":{"rendered":"http:\/\/upon2020.com\/blog\/?p=1861"},"modified":"2014-02-06T20:22:28","modified_gmt":"2014-02-07T04:22:28","slug":"facebook-with-100-of-potential-customers-is-total-user-sell-out-next","status":"publish","type":"post","link":"https:\/\/upon2020.com\/blog\/2014\/02\/facebook-with-100-of-potential-customers-is-total-user-sell-out-next\/","title":{"rendered":"Facebook: With 100% of potential customers, is total user sell-out next?"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/47422005@N04\/4616277382\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" alt=\"\" src=\"http:\/\/farm4.staticflickr.com\/3350\/4616277382_9fba20a8dc_b.jpg\" width=\"211\" height=\"512\" \/><\/a>From Facebook&#8217;s <a href=\"http:\/\/investor.fb.com\/results.cfm\">most recent earnings statement<\/a>:<\/p>\n<blockquote><p>Monthly active users (MAUs) were 1.23 billion as of December\u00a031, 2013, an increase of 16% year over year.<\/p><\/blockquote>\n<p>There are only <a href=\"http:\/\/en.wikipedia.org\/wiki\/World_population\">7.1 billion people<\/a> on the planet. Some are babies, some are in jail, some illiterate, and some are Amish, and the like. Facebook&#8217;s customer reach is close to saturation; there simply are very few people left on the globe that could be future Facebook users and that aren&#8217;t already.<\/p>\n<p>What now, Facebook? If your revenue is growing 55% p.a., but your user growth declines to zero, as it must, it seems you need to change focus:<\/p>\n<ul>\n<li>from: &#8220;we grow by giving the same product to 50% more people this year&#8221;<\/li>\n<li>to: &#8220;we grow by giving 50% more product to the same people this year&#8221;.<\/li>\n<\/ul>\n<p>This seems an interesting business challenge. But that&#8217;s just an aside. I&#8217;m more interested in this:<\/p>\n<p><strong>Facebook, you seem to want to extract 50% more money out of me this year.<\/strong><\/p>\n<p>Given that you are in the advertising business, this means that you are <strong>either going to show me 50% more ads, or you are going to give 50% more of my personal information to advertisers<\/strong> so they pay you 50% more.<\/p>\n<p>Either prospect is horrifying. Time to leave &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Facebook&#8217;s most recent earnings statement: Monthly active users (MAUs) were 1.23 billion as of December\u00a031, 2013, an increase of 16% year over year. There are only 7.1 billion people on the planet. Some are babies, some are in jail, some illiterate, and some are Amish, and the like. Facebook&#8217;s customer reach is close to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"webmentions_disabled":false,"footnotes":""},"categories":[58,289,228,307],"tags":[280,50],"class_list":["post-1861","post","type-post","status-publish","format-standard","hentry","category-big_picture","category-business","category-culture","category-privacy-2","tag-advertising","tag-facebook","kind-"],"kind":false,"_links":{"self":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":3,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1866,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/1861\/revisions\/1866"}],"wp:attachment":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}