{"id":385,"date":"2008-03-19T18:52:05","date_gmt":"2008-03-20T02:52:05","guid":{"rendered":"http:\/\/netmesh.info\/jernst\/uncategorized\/nico-popp-the-business-of-identity"},"modified":"2008-03-19T18:52:05","modified_gmt":"2008-03-20T02:52:05","slug":"nico-popp-the-business-of-identity","status":"publish","type":"post","link":"https:\/\/upon2020.com\/blog\/2008\/03\/nico-popp-the-business-of-identity\/","title":{"rendered":"Nico Popp: The Business of Identity"},"content":{"rendered":"<p>Nico Popp at <a href=\"http:\/\/www.verisign.com\/\">VeriSign<\/a> has an excellent <a href=\"http:\/\/blogs.verisign.com\/infrablog\/2008\/03\/the_business_of_identity.php\">post<\/a> titled &quot;The Business of Identity&quot;. It might be the best public summary of possible business models that I have seen so far for internet identity, and for OpenID in particular.<\/p>\n<p>He enumerates the following distinct models:<\/p>\n<ul>\n<li>The IDM Software Business Model: enterprise software<\/li>\n<li>The Service Aggregator Business Model: increased upsell and cross-sell to their subscribers by telcos, cablecos etc.<\/li>\n<li>The Security Business Model: the long tail for second-factor vendors etc.<\/li>\n<li>The Insurance Policy Model: taking liability for the correctness of assertions, in exchange for a fee<\/li>\n<li>The Lead Generation and Advertising Model: higher price-per click through better information about the consumer<\/li>\n<\/ul>\n<p>This is just my simplified summary, he has a lot more detail. Note that he does not list &quot;set up a free identity provider and wait for a cash flow miracle&quot; ;-).<\/p>\n<p>For those of us who are trying to pay the bills, we could do worse than pondering this list. I can think of a few other models &mdash; and in fact pursuing one of them &mdash; but this is an excellent start. I&#8217;m also sure this list will grow as <a href=\"http:\/\/openid.net\/\">OpenID<\/a> moves from the technology enthusiasts into the world of business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nico Popp at VeriSign has an excellent post titled &quot;The Business of Identity&quot;. It might be the best public summary of possible business models that I have seen so far for internet identity, and for OpenID in particular. He enumerates the following distinct models: The IDM Software Business Model: enterprise software The Service Aggregator Business&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"webmentions_disabled":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-comments","kind-"],"kind":false,"_links":{"self":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":0,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"wp:attachment":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}