{"id":393,"date":"2008-11-19T21:27:46","date_gmt":"2008-11-20T05:27:46","guid":{"rendered":"http:\/\/netmesh.info\/jernst\/uncategorized\/marc-openid-should-be-the-brand-for-the-open-stack"},"modified":"2008-11-19T21:27:46","modified_gmt":"2008-11-20T05:27:46","slug":"marc-openid-should-be-the-brand-for-the-open-stack","status":"publish","type":"post","link":"https:\/\/upon2020.com\/blog\/2008\/11\/marc-openid-should-be-the-brand-for-the-open-stack\/","title":{"rendered":"Marc: OpenID should be the brand for the “Open Stack”"},"content":{"rendered":"

Marc Canter<\/a> raises<\/a> what many in the community have been saying for a long time, but what the OpenID Foundation<\/a> seems to have a hard time wrapping its collective minds around:<\/p>\n

\n

… OpenID can actually solve … [many] issues – by embracing other complementary technologies (like oAuth, OpenSocial, Portable Contacts, microformats, FOAF and RSS\/Atom) to create a wrapper solution oriented approach – focused on simplifying the whole ID conundrum for end-users. Barriers of entry, usability issues and confusing messages can all be solved by OpenID positioning itself as a single point-of-contact solution.<\/p>\n<\/blockquote>\n

He follows up<\/a> the next day saying:<\/p>\n

\n

Open Stack is a little too general. I use the term open mesh – on purpose – cause I don’t WANT it to be specific. Open Mesh has to represent the combination of a bunch of different stacks; some open, some semi-open, whatever.<\/p>\n

But OpenID sure is a great term – and it could certainly be morphed into THE brand.<\/p>\n

This is what we need right now – a single entry point into solving the ID conundrum. ID is hard and asking end-users to keep track of the difference between Single Sign-On, authenticaton, reliable parties, claims, trust, security, privacy, data portability and persona – is just not gonna happen.<\/p>\n

…<\/p>\n

Without that – and we’ll be stuck catering to geeks and nerds like us – forever.<\/p>\n<\/blockquote>\n

That last sentence is one that I’ve been re-iterating to anybody who’d listen in OpenID land for too many months now, or so it feels. Branding is at the very top of that list, and I completely agree that the brand has to bigger than a little protocol (and thus confuse the user with some many more little brands of other little protocols).<\/p>\n

The question is: do the movers and shakers in this community have the courage to put the petty turf wars over being the biggest fish in a tiny pond aside, merge the ponds and actually create something, together, that is big enough to truly matter?<\/p>\n

Says Marc:<\/p>\n

\n

Or as Rodney King said so eloquently “why can’t we all work together?”<\/p>\n<\/blockquote>\n

And I might add: and perhaps accomplish something that actually matters in the real world?<\/p>\n","protected":false},"excerpt":{"rendered":"

Marc Canter raises what many in the community have been saying for a long time, but what the OpenID Foundation seems to have a hard time wrapping its collective minds around: … OpenID can actually solve … [many] issues – by embracing other complementary technologies (like oAuth, OpenSocial, Portable Contacts, microformats, FOAF and RSS\/Atom) to…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"webmentions_disabled":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-comments","kind-"],"kind":false,"_links":{"self":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":0,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"wp:attachment":[{"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upon2020.com\/blog\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}