Dan Gillmor writes about a Keurig coffee machine from Green Mountain Coffee Roasters that will simply not brew competitors’ coffee.
Sorry, say what?
The mind boggles.
- Ford cars refusing to run on gas that isn’t Exxon?
- Microwaves refusing the heat up home-cooked food?
- Sidewalks refusing to let people jog on them who don’t wear Nikes?
What a great opportunity for companies that actually produce value for the customer!