… as I predicted in the post Waiting for Facebook’s Other Shoe To Drop: Advertising, BusinessWeek writes: The company has developed a potentially powerful kind of advertising that’s more personal—more “social,” in Facebook’s parlance—than anything that’s come before. Personally I don’t like commercial entities to use my friends to advertise to me … but I…

Apparently, 1 billion Facebook “Like” buttons went up all over the web within the week. Technically, this means, 1 billion web pages now include a piece of JavaScript from Facebook. That piece of Javascript is aware of the user’s identity (and preferences, and social network, …). This enables Facebook to push out 1 billion advertisements…